Meditation
_turbo cars are usually associated with masculinity. however, unlike what most car brands use to do, we decided to harness the strength of women to promote the power of the new peugeot 208 turbo. the result was a commercial featuring a woman as the protagonist, breaking away from her stereotyped environment. and, of course, the production was entirely handled by a female team.
// unleash your power
// unleash your power
// unleash your power
// unleash your power
_with: cadu bussad, philippe demar // cd: marcelo ribeiro, melissa potkker // vp: alexandre vilela // betc havas // producers: landia, quiet city